How to market your property during the August Bank Holiday

Tips for making your home stand out during the busy August Bank Holiday period.

If you’re thinking of selling, the August Bank Holiday might just be one of the best times to get your home noticed. While many associate it with family days out and a final summer escape, it’s also a weekend when buyer activity quietly spikes. With more people off work, spending time at home, or driving past For Sale boards on weekend outings, interest builds - and eyes turn to property listings.

At Wards Property Management, we understand the rhythms of the Stoke-on-Trent market. Here’s how we help sellers like you use this long weekend to your advantage.

Understand what buyers are thinking

Long weekends create space - for conversations, for planning, and for scrolling through Rightmove. Whether it’s a couple realising they’ve outgrown their flat, or a family reassessing catchment areas before the new school term, August often brings those “shall we just have a look?” moments that turn into real action.

This is exactly why we don’t just list homes - we tell stories. If a property can reflect what a buyer is already imagining, it stands out. That’s what we do best.

Make your listing bank-holiday ready

If your home’s already on the market, this is the time for a quick refresh. Buyers scrolling over the long weekend are drawn to what’s new, or what feels like it’s had fresh attention. A new headline, updated photos with softer lighting, or a seasonal tweak to your property description can make all the difference.

If you’re just about to go live, even better. We often schedule launches just before a bank holiday to take advantage of the extra traffic. It’s about being seen at exactly the right time.

Show off your summer strengths

Think open-plan living, bi-fold doors, blooming gardens and outdoor dining areas. This is the moment to lean into summer features that make your home feel like a lifestyle upgrade.

We always guide our sellers on staging tips, whether that’s fresh flowers, tidy patios, or open windows on viewing day. When a buyer can picture themselves living there next weekend, not just someday, they act quicker.

Keep momentum going after the weekend

The energy doesn’t have to stop when the bank holiday ends. Follow-up marketing, targeted social media, and well-timed callouts to interested buyers all help maintain interest. That’s where we really shine - keeping your home front of mind even once everyone’s back to work.

So if you’re thinking about selling this summer, don’t wait for September. The August Bank Holiday could be the perfect moment to make your move.

Get in touch with us and let’s chat through the best strategy for your home.